It’s worth passing on a warning that we saw earlier today from one of the biggest Comparison Shopping Engines, Shopping.com.
They were alerted today of an email phishing scam targeting some sellers on other Shopping.com markets with the subject line “Important NOTICE: Registration Suspension”.
This email is NOT from Shopping.com. The login page that you are [...]
December 12th, 2010
Shopping.com Merchants targeted by Phishing Attempt
November 25th, 2010
How will technology for retail evolve in the coming years?
Mobile applications and devices now pivotal in etailer marketing strategies
November 17th, 2010
Making Corporate Shopping Easier
Corporate Gifts offers opportunity in product display advertising
November 2nd, 2010
November is prime time for boosting online sales
November is the most crucial time of year for etailers
July 29th, 2010
Merchant Centre Changes
More is afoot in Google’s recent increase in editorial checks and quality controls in their Merchant Centre…….
July 16th, 2010
Continued Search Marketing Growth
Recent search marketing figures released have indicated worldwide spending on internet marketing will reach £40.6 billion pounds, almost a 12% increase on the previous year, according to figures released by eMarketer.
As you may be aware, online advertising has grown to such an extent in recent times that its expenditure outweighs the more traditional forms of [...]
July 9th, 2010
Yahoo Search Marketing And Microsoft Ad Centre Transition
Recently, Microsoft and Yahoo announced their intention to create an ad/sales partnership, involving the transition of advertising customers from Yahoo’s search marketing desktop to Microsoft’s ad centre.
As regular users of both search marketing tools, the team at Gillissa believe this will be effective, fundamentally because it will be easier to manage two desktop tools [...]
June 18th, 2010
New Reviews Available From Nextag
Extra oomph given to Nextag product listings…
June 17th, 2010
Tips On Account Security
Creating and setting up a meticulously structured Google Adwords account can be a very long process. Ensuring that your keywords, ad groups and campaigns are accurate and relevant to what you want to sell is critical and therefore needs thorough assessment.
So, with all this in mind, the prospect of unauthorised personnel obtaining access to [...]
June 16th, 2010
Change to Feeds To Shopping.com
We’ve been advised by Shopping.com that they are changing the number of mandatory fields for products from 3 to 9 with effect from 1st July 2010. These are now all required for a feed:
Image (Minimum size 150 x150 pixel)
MPN or UPC (certain products only)
Brand
Merchant SKU
Description
Product Name
Product URL
Product Price
Shipping
No massive showstoppers for most e-store owners [...]