February 3rd, 2010

Global Search Continues To Prosper


A recent report by comScore has indicated a tremendous growth for search marketing, perhaps correlating in a significant boost to search engine marketing.

Between the twelve month period of December 2008 and December 2009, the global search market grew by 46%.

In fact, an estimated 131 billion search queries were carried out from the home and at work by people aged 15 and above.

This undoubtedly illustrates the level of interest in internet searches and the massive potential that search marketing holds, by enabling the advertiser to reach an audience of this magnitude.

In terms of countries, the United Kingdom was the fourth largest search market in the world, behind the United States, China and Japan.

In terms of search engines, Google retained the position as the outright market leader, handling 87.8 billion searches (accounting for 66.8%).

Again, in relation to December 2008, this year saw a 58% increase for Google.