June 15th, 2011

Am I Getting The Most Out Of Google Products?

Since its launch in 2002, Google Product Search (formerly ‘Froogle’ & ‘Google Product’) has become the most essential free of charge online marketing tool for all eligible e-commerce stores. How can e-commerce stores take advantage of this.

April 19th, 2011

Personalised Online Advertising

Personalised advertising is the latest innovation for websites, who are increasingly able to tailor their adverts to their visitor’s interests in an attempt to provide relevant advertising.

March 9th, 2011

The Importance of a Good Review

Virtual referrals and friend recommendations through social media and review applications will grow in importance and have an increasing impact on online success. How can feed manager and other products ensure you only have positive reviews?

February 26th, 2011

Social Media – What’s in it for your business?

The power of social media as a business tool is becoming more and more undeniable, but how can businesses minimise the effort involved?

February 9th, 2011

Valentines Day looking hot for online sales

How has internet shopping changed the face of Valentine’s Day?

January 17th, 2011

Are online loyalty schemes the key to retaining growth?

Independent analyst Verdict Research recently revealed that although online expenditure will increase by more than 56% to £35 billion by 2014, growth is expected to slow considerably from previous years.
Verdict forecasts average annual online growth between 2009 and 2014 will be 12% compared with an average of 35% per annum over the previous [...]

December 9th, 2010

Ethical decisions key factor in consumer choices

I saw that a recent survey showed that despite the economic downturn, consumers are not deterred from making more green – conscious choices when shopping. Shoppercentric conducted the survey which revealed that customers are more aware than ever of the source of goods, and actively look for labelling which shows its ethical credentials. [...]

November 25th, 2010

How will technology for retail evolve in the coming years?

Mobile applications and devices now pivotal in etailer marketing strategies

November 2nd, 2010

November is prime time for boosting online sales

November is the most crucial time of year for etailers

August 3rd, 2010

Marketing agencies missing out on revenue from smart product feeds

Many websites can damage their brand by poor product listings. More…..