Since its launch in 2002, Google Product Search (formerly ‘Froogle’ & ‘Google Product’) has become the most essential free of charge online marketing tool for all eligible e-commerce stores. How can e-commerce stores take advantage of this.
June 15th, 2011
Am I Getting The Most Out Of Google Products?
February 7th, 2011
The new face of discount vouchers
Mobile coupons and discounts will continue to grow in popularity – what are their implications for etail? Are they the new face of “loyalty” schemes? Businesses are likely to concentrate much more on phone vouchers than paper ones, will they eventually be replaced altogether?
February 4th, 2011
Pay On the Go
Mobile payment technology is a hot topic and trend for 2011 and is definitely the future of online shopping. The potential to eliminate card and credit card payment for good and services on a device that many carry with them at all times. What impact will this have on online spending?
January 20th, 2011
A Flash of Etail Brilliance?
Flash Sales are an exciting way of keeping customers engaged and are gaining popularity in the UK – hailed as the next generation of e-commerce. Flash Sale Websites involve a limited quantity of product is sold for a limited period of time, and create hype and excitement around a brand or site. How can the latest technology be implemented to maximize the potential of flash sales?
December 12th, 2010
Shopping.com Merchants targeted by Phishing Attempt
It’s worth passing on a warning that we saw earlier today from one of the biggest Comparison Shopping Engines, Shopping.com.
They were alerted today of an email phishing scam targeting some sellers on other Shopping.com markets with the subject line “Important NOTICE: Registration Suspension”.
This email is NOT from Shopping.com. The login page that you are [...]
November 25th, 2010
How will technology for retail evolve in the coming years?
Mobile applications and devices now pivotal in etailer marketing strategies
November 17th, 2010
Making Corporate Shopping Easier
Corporate Gifts offers opportunity in product display advertising