June 15th, 2011

Am I Getting The Most Out Of Google Products?

Since its launch in 2002, Google Product Search (formerly ‘Froogle’ & ‘Google Product’) has become the most essential free of charge online marketing tool for all eligible e-commerce stores. How can e-commerce stores take advantage of this.

April 19th, 2011

Personalised Online Advertising

Personalised advertising is the latest innovation for websites, who are increasingly able to tailor their adverts to their visitor’s interests in an attempt to provide relevant advertising.

March 9th, 2011

The Importance of a Good Review

Virtual referrals and friend recommendations through social media and review applications will grow in importance and have an increasing impact on online success. How can feed manager and other products ensure you only have positive reviews?

February 26th, 2011

Social Media – What’s in it for your business?

The power of social media as a business tool is becoming more and more undeniable, but how can businesses minimise the effort involved?

February 7th, 2011

The new face of discount vouchers

Mobile coupons and discounts will continue to grow in popularity – what are their implications for etail? Are they the new face of “loyalty” schemes? Businesses are likely to concentrate much more on phone vouchers than paper ones, will they eventually be replaced altogether?

February 4th, 2011

Pay On the Go

Mobile payment technology is a hot topic and trend for 2011 and is definitely the future of online shopping. The potential to eliminate card and credit card payment for good and services on a device that many carry with them at all times. What impact will this have on online spending?

January 20th, 2011

A Flash of Etail Brilliance?

Flash Sales are an exciting way of keeping customers engaged and are gaining popularity in the UK – hailed as the next generation of e-commerce. Flash Sale Websites involve a limited quantity of product is sold for a limited period of time, and create hype and excitement around a brand or site. How can the latest technology be implemented to maximize the potential of flash sales?

December 12th, 2010

Shopping.com Merchants targeted by Phishing Attempt

It’s worth passing on a warning that we saw earlier today from one of the biggest Comparison Shopping Engines, Shopping.com.
They were alerted today of an email phishing scam targeting some sellers on other Shopping.com markets with the subject line “Important NOTICE: Registration Suspension”.
This email is NOT from Shopping.com. The login page that you are [...]

November 25th, 2010

How will technology for retail evolve in the coming years?

Mobile applications and devices now pivotal in etailer marketing strategies

November 17th, 2010

Making Corporate Shopping Easier

Corporate Gifts offers opportunity in product display advertising