Since its launch in 2002, Google Product Search (formerly ‘Froogle’ & ‘Google Product’) has become the most essential free of charge online marketing tool for all eligible e-commerce stores. How can e-commerce stores take advantage of this.
June 15th, 2011
Am I Getting The Most Out Of Google Products?
February 9th, 2011
Valentines Day looking hot for online sales
How has internet shopping changed the face of Valentine’s Day?
February 7th, 2011
The new face of discount vouchers
Mobile coupons and discounts will continue to grow in popularity – what are their implications for etail? Are they the new face of “loyalty” schemes? Businesses are likely to concentrate much more on phone vouchers than paper ones, will they eventually be replaced altogether?
February 4th, 2011
Pay On the Go
Mobile payment technology is a hot topic and trend for 2011 and is definitely the future of online shopping. The potential to eliminate card and credit card payment for good and services on a device that many carry with them at all times. What impact will this have on online spending?
January 24th, 2011
Tablet could be a Magic Pill for Etail
2011 is hailed as the year of the Tablet- not just Ipads, but other tablet laptops, which are expected to replace the need for laptops or pcs for many people. How can this opportunity be maximized for the online sector?
January 20th, 2011
A Flash of Etail Brilliance?
Flash Sales are an exciting way of keeping customers engaged and are gaining popularity in the UK – hailed as the next generation of e-commerce. Flash Sale Websites involve a limited quantity of product is sold for a limited period of time, and create hype and excitement around a brand or site. How can the latest technology be implemented to maximize the potential of flash sales?