September 6th, 2011
What’s the impact on merchants for the impending change in Google Shopping on 22nd September 2011?
Tags: E-Commerce, etail, feed manager, google merchant centre, google products, google shopping, product feeds, product listings
Posted in E-Commerce, Feed Manager, Internet Marketing | Comments Off
June 15th, 2011
Since its launch in 2002, Google Product Search (formerly ‘Froogle’ & ‘Google Product’) has become the most essential free of charge online marketing tool for all eligible e-commerce stores. How can e-commerce stores take advantage of this.
Tags: E-Commerce, etail, feed manager, google products, Internet Marketing, online shopping
Posted in E-Commerce, Feed Manager, Internet Marketing, Marketing | Comments Off
March 20th, 2011
Gamification. Many companies are “gamifying” their products and services. They are studying human behaviors, and then employing game-like reward structures. Competition, camaraderie and immersion, all of these will increasingly be applied to a business setting. How can etail utilize the gaming factor, and how can it impact on sales?
Tags: E-Commerce, facebook, social media
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March 9th, 2011
Virtual referrals and friend recommendations through social media and review applications will grow in importance and have an increasing impact on online success. How can feed manager and other products ensure you only have positive reviews?
Tags: E-Commerce, Internet Marketing, online shopping, reviews, social media
Posted in E-Commerce, Internet Marketing, Marketing | Comments Off
February 9th, 2011
How has internet shopping changed the face of Valentine’s Day?
Tags: E-Commerce, etail, online shopping
Posted in E-Commerce, Internet Marketing, Marketing | Comments Off
February 7th, 2011
Mobile coupons and discounts will continue to grow in popularity – what are their implications for etail? Are they the new face of “loyalty” schemes? Businesses are likely to concentrate much more on phone vouchers than paper ones, will they eventually be replaced altogether?
Tags: discount, E-Commerce, Internet Marketing, online shopping, vouchers
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February 4th, 2011
Mobile payment technology is a hot topic and trend for 2011 and is definitely the future of online shopping. The potential to eliminate card and credit card payment for good and services on a device that many carry with them at all times. What impact will this have on online spending?
Tags: E-Commerce, Internet Marketing, online shopping
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January 24th, 2011
2011 is hailed as the year of the Tablet- not just Ipads, but other tablet laptops, which are expected to replace the need for laptops or pcs for many people. How can this opportunity be maximized for the online sector?
Tags: E-Commerce, etail, online shopping, product feeds
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