October 23rd, 2011

Google Product Search Disapprovals – More

Since writing the last article Google seem to have stepped up the pace on feed disapprovals for their popular Google Shopping channel. More…

September 6th, 2011

Google Products – Recent Merchant Centre Warnings

What’s the impact on merchants for the impending change in Google Shopping on 22nd September 2011?

June 15th, 2011

Am I Getting The Most Out Of Google Products?

Since its launch in 2002, Google Product Search (formerly ‘Froogle’ & ‘Google Product’) has become the most essential free of charge online marketing tool for all eligible e-commerce stores. How can e-commerce stores take advantage of this.

April 19th, 2011

Personalised Online Advertising

Personalised advertising is the latest innovation for websites, who are increasingly able to tailor their adverts to their visitor’s interests in an attempt to provide relevant advertising.

March 20th, 2011

Etail – A Serious Game

Gamification. Many companies are “gamifying” their products and services. They are studying human behaviors, and then employing game-like reward structures. Competition, camaraderie and immersion, all of these will increasingly be applied to a business setting. How can etail utilize the gaming factor, and how can it impact on sales?

March 9th, 2011

The Importance of a Good Review

Virtual referrals and friend recommendations through social media and review applications will grow in importance and have an increasing impact on online success. How can feed manager and other products ensure you only have positive reviews?

February 26th, 2011

Social Media – What’s in it for your business?

The power of social media as a business tool is becoming more and more undeniable, but how can businesses minimise the effort involved?

February 9th, 2011

Valentines Day looking hot for online sales

How has internet shopping changed the face of Valentine’s Day?

February 7th, 2011

The new face of discount vouchers

Mobile coupons and discounts will continue to grow in popularity – what are their implications for etail? Are they the new face of “loyalty” schemes? Businesses are likely to concentrate much more on phone vouchers than paper ones, will they eventually be replaced altogether?

February 4th, 2011

Pay On the Go

Mobile payment technology is a hot topic and trend for 2011 and is definitely the future of online shopping. The potential to eliminate card and credit card payment for good and services on a device that many carry with them at all times. What impact will this have on online spending?