December 12th, 2010 Merchants targeted by Phishing Attempt

It’s worth passing on a warning that we saw earlier today from one of the biggest Comparison Shopping Engines,
They were alerted today of an email phishing scam targeting some sellers on other markets with the subject line “Important NOTICE: Registration Suspension”.
This email is NOT from The login page that you are [...]

July 9th, 2010

Yahoo Search Marketing And Microsoft Ad Centre Transition

Recently, Microsoft and Yahoo announced their intention to create an ad/sales partnership, involving the transition of advertising customers from Yahoo’s search marketing desktop to Microsoft’s ad centre.
As regular users of both search marketing tools, the team at Gillissa believe this will be effective, fundamentally because it will be easier to manage two desktop tools [...]

June 17th, 2010

Tips On Account Security

Creating and setting up a meticulously structured Google Adwords account can be a very long process. Ensuring that your keywords, ad groups and campaigns are accurate and relevant to what you want to sell is critical and therefore needs thorough assessment.
So, with all this in mind, the prospect of unauthorised personnel obtaining access to [...]

April 7th, 2010

What Changes From CPA to CPC?

As is always the case at Gillissa, we have been working on making improvements to all the accounts that we manage, based fundamentally on the needs of the client.
Recently, one client altered their needs, so that clicks were of paramount importance, replacing the previous necessity of a set cost per acquisition (CPA).
In accordance with this, [...]

February 3rd, 2010

Global Search Continues To Prosper

A recent report by comScore has indicated a tremendous growth for search marketing, perhaps correlating in a significant boost to search engine marketing.
Between the twelve month period of December 2008 and December 2009, the global search market grew by 46%.
In fact, an estimated 131 billion search queries were carried out from the home and at [...]

January 21st, 2010

Google Wary Of Rogue Advertisers

As discussed within the previous blog post ‘Shop Safely This Christmas!’ the team at Gillissa outlined our discovery of an illegitimate advertiser using Google Adwords to advertise within the sponsored links section of Google’s webpage.
As a result, we notified Google of our findings and they dealt with the matter accordingly.
However, there are numerous rogue advertisers [...]

January 20th, 2010

Search Marketing: An Increasingly Popular Method Of Marketing

There was encouraging news for search marketing as a whole, based on a recent report devised by search marketing firm Efficient Frontier.
The statistical data provided claimed that retail clients spent 17% more on search engine markets in the fourth quarter than in the same period for 2008.
This is probably relative to the fact that Efficient [...]

December 11th, 2009

Negative Keywords – Rome Wasn’t Built In A Day

Finding Negative Keywords today – A never ending task. Frankly painting the Forth Road Bridge might be more attractive

December 11th, 2009

Shop Safely This Christmas!

According to IMRG, at least 90 percent of internet users will be doing some level of Christmas shopping online, with 70 percent even planning to do more than half of their Christmas shopping using the World Wide Web.
Various predictions like IMRG have stated that for internet retail during this time, Christmas 2009 would mark [...]

December 9th, 2009

The Ever Changing World Of Google: Part 2

As explained in ‘The ever changing world of Google’ blog post, a thorough understanding of Google and how it operates is critical to our work.
Having discovered recent changes implemented by Google, the team at Gillissa decided to experiment further within the Google search page, using the Google Product Extension capability (formerly known as the [...]