Mobile applications and devices now pivotal in etailer marketing strategies
November 25th, 2010
How will technology for retail evolve in the coming years?
July 29th, 2010
Merchant Centre Changes
More is afoot in Google’s recent increase in editorial checks and quality controls in their Merchant Centre…….
July 16th, 2010
Continued Search Marketing Growth
Recent search marketing figures released have indicated worldwide spending on internet marketing will reach £40.6 billion pounds, almost a 12% increase on the previous year, according to figures released by eMarketer.
As you may be aware, online advertising has grown to such an extent in recent times that its expenditure outweighs the more traditional forms of [...]
July 9th, 2010
Yahoo Search Marketing And Microsoft Ad Centre Transition
Recently, Microsoft and Yahoo announced their intention to create an ad/sales partnership, involving the transition of advertising customers from Yahoo’s search marketing desktop to Microsoft’s ad centre.
As regular users of both search marketing tools, the team at Gillissa believe this will be effective, fundamentally because it will be easier to manage two desktop tools [...]
June 17th, 2010
Tips On Account Security
Creating and setting up a meticulously structured Google Adwords account can be a very long process. Ensuring that your keywords, ad groups and campaigns are accurate and relevant to what you want to sell is critical and therefore needs thorough assessment.
So, with all this in mind, the prospect of unauthorised personnel obtaining access to [...]
June 16th, 2010
Change to Feeds To Shopping.com
We’ve been advised by Shopping.com that they are changing the number of mandatory fields for products from 3 to 9 with effect from 1st July 2010. These are now all required for a feed:
Image (Minimum size 150 x150 pixel)
MPN or UPC (certain products only)
Brand
Merchant SKU
Description
Product Name
Product URL
Product Price
Shipping
No massive showstoppers for most e-store owners [...]
April 7th, 2010
What Changes From CPA to CPC?
As is always the case at Gillissa, we have been working on making improvements to all the accounts that we manage, based fundamentally on the needs of the client.
Recently, one client altered their needs, so that clicks were of paramount importance, replacing the previous necessity of a set cost per acquisition (CPA).
In accordance with this, [...]
February 3rd, 2010
Global Search Continues To Prosper
A recent report by comScore has indicated a tremendous growth for search marketing, perhaps correlating in a significant boost to search engine marketing.
Between the twelve month period of December 2008 and December 2009, the global search market grew by 46%.
In fact, an estimated 131 billion search queries were carried out from the home and at [...]
January 21st, 2010
Google Wary Of Rogue Advertisers
As discussed within the previous blog post ‘Shop Safely This Christmas!’ the team at Gillissa outlined our discovery of an illegitimate advertiser using Google Adwords to advertise within the sponsored links section of Google’s webpage.
As a result, we notified Google of our findings and they dealt with the matter accordingly.
However, there are numerous rogue advertisers [...]
January 20th, 2010
Search Marketing: An Increasingly Popular Method Of Marketing
There was encouraging news for search marketing as a whole, based on a recent report devised by search marketing firm Efficient Frontier.
The statistical data provided claimed that retail clients spent 17% more on search engine markets in the fourth quarter than in the same period for 2008.
This is probably relative to the fact that Efficient [...]