The recession currently experienced within this country at the moment is undoubtedly having a negative effect on all aspects of the economy.
The consumer is tightening purse strings during the harsh economic climate, meaning that sales figures are generally in decline in comparison with recent years.
Unsurprisingly, this is the case with overall marketing spend; which fell this [...]
January 19th, 2010
Online Advertising Prospers In The Recesssion
January 4th, 2010
Christmas Sales and the VAT rise
Within the previous Gillissa blog post ‘Boxing Day Sales Start on Christmas Eve’, it was mentioned that an online sales surge was expected during the festive period as retailers were introducing their sales as early as Christmas Eve.
Unsurprisingly, the sales figures for the festive period eclipsed the sales figures for the same period last [...]
December 11th, 2009
Shop Safely This Christmas!
According to IMRG, at least 90 percent of internet users will be doing some level of Christmas shopping online, with 70 percent even planning to do more than half of their Christmas shopping using the World Wide Web.
Various predictions like IMRG have stated that for internet retail during this time, Christmas 2009 would mark [...]
December 10th, 2009
Manic Monday?
Monday’s have a tendency to be the busiest day of the week for online retailers.
As outlined in the previous Gillissa blog post ‘Predicted Sales Pattern This Christmas’, Monday the 7th of December was widely expected to be the busiest day in terms of online Christmas shopping.
The 7th of December happened to be the [...]
December 9th, 2009
The Ever Changing World Of Google: Part 2
As explained in ‘The ever changing world of Google’ blog post, a thorough understanding of Google and how it operates is critical to our work.
Having discovered recent changes implemented by Google, the team at Gillissa decided to experiment further within the Google search page, using the Google Product Extension capability (formerly known as the [...]
December 4th, 2009
The Ever Changing World Of Google
The team here at Gillissa are aware of Google’s nature to frequently modify and change numerous aspects of its operation.
With Google being a integral part of our daily work, it is essential that we are aware of, and understand, any alterations that are made to Google, whether it be on the search pages or [...]
December 2nd, 2009
Does Plus Box Make A Difference?
Previous Gillissa blog posts have discussed the recent feature implemented by Google, commonly known as the Plus Box; which can change the manner in which products are advertised within the sponsored links section of a Google search results page.
Typing in a search query on Google can generate an advert with Plus Box capabilities, providing [...]
November 27th, 2009
Exam Passed!
As you may be aware, the first 3 months of my time at Gillissa involved studying intensely for my Google Adwords exam; spending a significant percentage of my day with either my head in a book, or with headphones on listening to the multimedia learning option provided within the Adwords learning centre.
Having taken the practice [...]
November 26th, 2009
Show Products From This Advertiser?
Typing a search query into Google generates numerous results that are relevant to what the user typed.
Recent changes introduced by Google have changed the nature of the search query results within the sponsored links section, to the extent that users may be unaware as to its true meaning.
The apparent confusion revolves around the [...]
November 25th, 2009
Why Page Load Speeds Are A Critical Part of Advertising
The ever growing popularity of the internet has coincided with an ever-growing dependency on the internet, to function correctly and perhaps just as importantly, function promptly.
Michael Brown at comScore indicates that because the internet is largely prompt, web user’s patience for page loading has clearly diminished over time, resulting in users turning their attention [...]