The ever growing popularity of the internet has coincided with an ever-growing dependency on the internet, to function correctly and perhaps just as importantly, function promptly.
Michael Brown at comScore indicates that because the internet is largely prompt, web user’s patience for page loading has clearly diminished over time, resulting in users turning their attention away from a site and looking elsewhere.
The last thing that an e-commerce store would want is to attract a customer to their website, even take them to the checkout, but them those the customer to a competitor simply because the load page time is hopelessly slow.
Therefore, it is essential to assess the load-time of your website to ensure that you are not losing potential customers.
To read the full article, please use the following link:
http://www.bizreport.com/2009/11/internet_marketing_101_is_page-load_time_killing_conversions.html