January 19th, 2010

Online Advertising Prospers In The Recesssion


The recession currently experienced within this country at the moment is undoubtedly having a negative effect on all aspects of the economy.

The consumer is tightening purse strings during the harsh economic climate, meaning that sales figures are generally in decline in comparison with recent years.

Unsurprisingly, this is the case with overall marketing spend; which fell this quarter again, for the ninth quarter in a row.

Reported by the Institute of Practitioners in Advertising (IPA), overall advertising spend decreased by seven percent in the final quarter of 2009.

However, this quarter saw online advertising spend increase by over eleven percent.

Whilst advertising as a whole continues to struggle within the economic climate, online advertising evidently prospers.

In terms of economic recovery and the marketing sector, online advertising is certainly leading the way.

The IPA reported further that the positive growth of internet advertising is exceeding expectations, whilst search marketing remarkably accounts for almost half of the total spend on all forms of advertising.