July 9th, 2010

Yahoo Search Marketing And Microsoft Ad Centre Transition

Recently, Microsoft and Yahoo announced their intention to create an ad/sales partnership, involving the transition of advertising customers from Yahoo’s search marketing desktop to Microsoft’s ad centre.
As regular users of both search marketing tools, the team at Gillissa believe this will be effective, fundamentally because it will be easier to manage two desktop tools [...]

April 7th, 2010

What Changes From CPA to CPC?

As is always the case at Gillissa, we have been working on making improvements to all the accounts that we manage, based fundamentally on the needs of the client.
Recently, one client altered their needs, so that clicks were of paramount importance, replacing the previous necessity of a set cost per acquisition (CPA).
In accordance with this, [...]

December 11th, 2009

Shop Safely This Christmas!

According to IMRG, at least 90 percent of internet users will be doing some level of Christmas shopping online, with 70 percent even planning to do more than half of their Christmas shopping using the World Wide Web.
Various predictions like IMRG have stated that for internet retail during this time, Christmas 2009 would mark [...]

December 10th, 2009

Manic Monday?

Monday’s have a tendency to be the busiest day of the week for online retailers.
As outlined in the previous Gillissa blog post ‘Predicted Sales Pattern This Christmas’, Monday the 7th of December was widely expected to be the busiest day in terms of online Christmas shopping.
The 7th of December happened to be the [...]

December 4th, 2009

The Ever Changing World Of Google

The team here at Gillissa are aware of Google’s nature to frequently modify and change numerous aspects of its operation.
With Google being a integral part of our daily work, it is essential that we are aware of, and understand, any alterations that are made to Google, whether it be on the search pages or [...]

November 5th, 2009

The Ad Auction

As I sure you are aware, different browsers can have a very different bearing on search results.
Page-to-page viewing on the sponsored links section triggers a fresh auction.
Effectively, the results are recomputed, meaning that an ad can go from Page 1 to Page 2 and so forth.
Therefore the results can be VERY different.
In [...]

November 2nd, 2009

The Ads Diagnostic Tool

With the Ads Diagnostic Tool, its fundamental purpose is almost self-explanatory; to diagnose any problems that may have occurred within your campaign regarding keywords.
Therefore, the ads diagnostic tool tells you whether your adverts are showing or not showing, and also explains why in great detail.
Though limited to a campaign at a time rather [...]

October 13th, 2009

Google Adwords Account: Inside A Campaign

All reasonably self-explanatory, yet critical that you are fimiliar with these tabs to ensure you make a success of your campaign.

October 8th, 2009

Quality Score

The basis of an advertisement is to generate as much interest in it as possible, and to generate such interest, it has to be found and then read.
People tend to use the Google search engine because they want to find exactly what they are looking for, quickly, wasting as little time as possible in the [...]

October 7th, 2009

Bidding Control

It is important that the advertiser chooses the right bid option that will lead to the greater amount of conversions.