Everyone is aware of the current economic downturn, which in turn has had a significant effect on consumerism. Consumers have to be more aware of their pennies, hence limiting and prioritising their spending power.
Consequently, this has led to a downward trend in trading across the majority of high street stores.
Whilst high street stores have struggled, it appears that internet marketing is almost recession-proof. Research conducted by e-bay suggested that internet firms were largely positive about the future, rather than nervous about financial insecurities.
This indicates that internet marketing is in fact blossoming within a period of financial gloom. Additionally, Pay Pal UK research implies that internet spending will increase significantly over the next two years.
To discover all the research findings, and to read more on this article, use the following link: