How to display your AdWords Ads anywhere in the world you choose to – from Countries, to Metropolitan areas, Cities, Towns, and Customised areas.
It’s not always realised how much control AdWords gives you over where your ads can appear.
Many new advertisers simply want to get as much visibility of their ads as quickly as possible, but this is often a mistake as different locations have quite different responses due to:
* time zone
* language
* vernacular (think “vacation” rather than “holiday”)
* culture
To choose specific locations to show your ads, in your Campaign settings you can browse, set or search, set a map point, or even draw a desired area.
Location targeting works by determining the user’s PC IP address; it’s not 100% infallible, but it’s the best system there is and highly reliable.
With it, Google AdWords becomes the ultimate in Local Classified Advertising.
If you’re paying good money for Yellow Pages or local newsprint ads, with indetermine results, you may want to reconsider your strategy.