This week, Ciao released its new internet merchant interface, which was good news from our perspective (as the old one wasn’t very useful).
Since Microsoft had acquired Ciao earlier in 2009, we have been expecting development of their pay per click reporting systems, and this is the first major change we have seen.
It’s a much easier system to use than the previous version, with more comprehensive menus, and better visibility of all pay per click activities. From their official release, these are the new features
We’ll be investigating some of the drill down capabilities as the data on the accounts comes through over the next few weeks, and see whether that is reaching the levels of other shopping comparison channels.
- Overview of clicks per shop
- Illustrative charts of clicks per shop
- Click progression per category, timeframe and placement
- Independent update of master data
- Individual and exportable reports in different standard formats (daily, weekly, monthly or yearly)
Anything of general interest will be posted up here in due course.