June 18th, 2010

New Reviews Available From Nextag

Nextag have just announced new features supporting Seller Review Surveys and added a new Post-Fulfillment Survey.

They quote a recent e-commerce consumer survey carried out by Webcredible which revealed that almost one third (28 per cent) of online shoppers are most likely to be persuaded to make an online purchase by the reputation of the retailer.

We agree that inclusion of surveys and reviews are an essential part of listing products on price comparison websites. Not only do they provide a strong level of reassurance to potential purchasers, they are often picked up by Google to support natural rankings. Google’s own checkout reviews feature heavily in their product listings, and help support their rankings as well.

To find out more on deploying any shopping comparison site survey scripts, get in touch.