A recent GroupM study has indicated that advertising expenditure on the internet will account for fifteen percent of the total global marketing spend in 2010.
Effectively, GroupM’s findings illustrate that the cumulative spend on internet marketing will be two percentage points higher in comparison with the figures of 2009.
A factor behind the expected increase in online marketing expenditure can be attributed to the declining popularity of display advertising. Indeed, research at the Internet Advertising Bureau found that a third of internet marketers believe digital techniques are taking over from more traditional methods of marketing.
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