As obvious as it may seem, there is an ever-growing necessity to ensure that an advertiser’s website is user-friendly to maintain a competitive nature.
However, Darpan Munjal of Practical Ecommerce, states that the online marketing world is full of retailers who do not pay specific attention to this aspect of web marketing, posing the question:
“Are visitors able to effectively navigate around your website to find what they are looking for and then finally buy the product?”
Munjal argues that the main problem faced is the mistaken belief by small and medium sized businesses that website usability issues and research are conducted solely by the larger companies.
Suggested methods by Munjal included hiring a group of reviewers to generate honest feedback on a websites usability.
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