It has often been accepted that a website is a crucial element in web marketing.
Therefore, there has always been an emphasis to create a stylish, inventive website to get the upper hand on competitors who comparatively have simpler designs on their website.
Research carried out recently at Omniture Digital however may surprise you.
That, in certain circumstances, the simpler designs can in fact be more effective than the elegant designs. The reason behind this: Location of generated traffic.
The research concluded that traffic arriving from search pages, with people participating little in search time, favoured the stylish website. Whereas those devoting more time to searching found the simpler designed website more rewarding and effective.
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