Google will include product reviews from Shopzilla. More….
September 30th, 2010
Product Reviews – Google To Include Shopzilla
September 28th, 2010
Record spending online in July, so how are your products shaping up?
Rtailers need to be fully prepared to take advantage of this booming marketing through improvements in their existing product feeds…more
August 19th, 2010
E-Tailers could be missing out on Christmas profits due to fear of costs for boosting online sales
E-tailers could be missing potential Christmas online sales. More…..
August 3rd, 2010
Marketing agencies missing out on revenue from smart product feeds
Many websites can damage their brand by poor product listings. More…..
July 29th, 2010
Merchant Centre Changes
More is afoot in Google’s recent increase in editorial checks and quality controls in their Merchant Centre…….
July 28th, 2010
Xbox Slim On Sale
This week marks the release of the Xbox Slim and no doubt demand will be high and many stores will run out of stock very quickly. As we’ve seen in recent months with the new iPhone and iPad, huge surges in demand can play havoc with many retailers stock levels and can leave many shoppers [...]
July 9th, 2010
Yahoo Search Marketing And Microsoft Ad Centre Transition
Recently, Microsoft and Yahoo announced their intention to create an ad/sales partnership, involving the transition of advertising customers from Yahoo’s search marketing desktop to Microsoft’s ad centre.
As regular users of both search marketing tools, the team at Gillissa believe this will be effective, fundamentally because it will be easier to manage two desktop tools [...]
June 18th, 2010
New Reviews Available From Nextag
Extra oomph given to Nextag product listings…
June 17th, 2010
Tips On Account Security
Creating and setting up a meticulously structured Google Adwords account can be a very long process. Ensuring that your keywords, ad groups and campaigns are accurate and relevant to what you want to sell is critical and therefore needs thorough assessment.
So, with all this in mind, the prospect of unauthorised personnel obtaining access to [...]
June 16th, 2010
Change to Feeds To Shopping.com
We’ve been advised by Shopping.com that they are changing the number of mandatory fields for products from 3 to 9 with effect from 1st July 2010. These are now all required for a feed:
Image (Minimum size 150 x150 pixel)
MPN or UPC (certain products only)
Brand
Merchant SKU
Description
Product Name
Product URL
Product Price
Shipping
No massive showstoppers for most e-store owners [...]