Since its launch in 2002, Google Product Search (formerly ‘Froogle’ & ‘Google Product’) has become the most essential free of charge online marketing tool for all eligible e-commerce stores. How can e-commerce stores take advantage of this.
June 15th, 2011
Am I Getting The Most Out Of Google Products?
February 9th, 2011
Valentines Day looking hot for online sales
How has internet shopping changed the face of Valentine’s Day?
January 17th, 2011
Are online loyalty schemes the key to retaining growth?
Independent analyst Verdict Research recently revealed that although online expenditure will increase by more than 56% to £35 billion by 2014, growth is expected to slow considerably from previous years.
Verdict forecasts average annual online growth between 2009 and 2014 will be 12% compared with an average of 35% per annum over the previous [...]
December 9th, 2010
Ethical decisions key factor in consumer choices
I saw that a recent survey showed that despite the economic downturn, consumers are not deterred from making more green – conscious choices when shopping. Shoppercentric conducted the survey which revealed that customers are more aware than ever of the source of goods, and actively look for labelling which shows its ethical credentials. [...]
November 25th, 2010
How will technology for retail evolve in the coming years?
Mobile applications and devices now pivotal in etailer marketing strategies
November 2nd, 2010
November is prime time for boosting online sales
November is the most crucial time of year for etailers
August 3rd, 2010
Marketing agencies missing out on revenue from smart product feeds
Many websites can damage their brand by poor product listings. More…..