Never heard of the incremental CPC? Neither had I until reading into the topic of the bid simulator.
To explain further: The incremental CPC is how much extra you are paying, on average, for the extra clicks you are getting from your higher bid.
To accumulate, the incremented cost per click (ICC) is the cost of [...]
October 27th, 2009
Bid Simulator Formulas
October 19th, 2009
Positive 5 Year Prediction For Online Advertising
In accordance with numerous articles, which are currently circulating the internet regarding the future of internet marketing, media services firm Magna have conducted a study, suggesting a bright future for search marketing and online advertising.
As you may be aware, online advertising has grown to such an extent that its expenditure outweighs the more traditional forms [...]
October 16th, 2009
Preffered Cost Bidding
Similarly to Smart Pricing, Preferred Cost Bidding was implemented by Google in 2007, again with the intention of saving the advertiser time whilst helping to achieve advertising goals more consistently.
Instead of setting a maximum CPC or CPM bid, you can set a preferred CPC or CPM bid that represents the average price that you want [...]
October 15th, 2009
The Growth of Online Marketing
A recent GroupM study has indicated that advertising expenditure on the internet will account for fifteen percent of the total global marketing spend in 2010.
Effectively, GroupM’s findings illustrate that the cumulative spend on internet marketing will be two percentage points higher in comparison with the figures of 2009.
A factor behind the expected increase in online [...]
October 13th, 2009
Google Adwords Account: Inside A Campaign
All reasonably self-explanatory, yet critical that you are fimiliar with these tabs to ensure you make a success of your campaign.
October 9th, 2009
Google Expresses Optimism
As illustrated in a previous blog post, research discovered that online advertising spend had overtaken TV advert expenditure for the first time in the first half of 2009, a result that was not expected to occur from next year.
Such figures imply that the internet is now a primary source of marketing.
Therefore it is of [...]
October 8th, 2009
Quality Score
The basis of an advertisement is to generate as much interest in it as possible, and to generate such interest, it has to be found and then read.
People tend to use the Google search engine because they want to find exactly what they are looking for, quickly, wasting as little time as possible in the [...]
October 7th, 2009
Bidding Control
It is important that the advertiser chooses the right bid option that will lead to the greater amount of conversions.
October 6th, 2009
Searching for Keywords
The fundamental reason why you have to carry out keyword research is to detect the most competitive keywords in your marketplace.
October 6th, 2009
AdWords Scams and Cons
Have you been ripped off?
How to tell, and what to do next…
If you are approached by any business claiming to be able to get you a fast, guaranteed ranking on Page One of Google, and get unlimited clicks for a low, fixed monthly budget, you are being deceived.
Here’s why:
yes, you can get on page one [...]