April 7th, 2010

What Changes From CPA to CPC?

As is always the case at Gillissa, we have been working on making improvements to all the accounts that we manage, based fundamentally on the needs of the client.
Recently, one client altered their needs, so that clicks were of paramount importance, replacing the previous necessity of a set cost per acquisition (CPA).
In accordance with this, [...]

February 3rd, 2010

Global Search Continues To Prosper

A recent report by comScore has indicated a tremendous growth for search marketing, perhaps correlating in a significant boost to search engine marketing.
Between the twelve month period of December 2008 and December 2009, the global search market grew by 46%.
In fact, an estimated 131 billion search queries were carried out from the home and at [...]

January 21st, 2010

Google Wary Of Rogue Advertisers

As discussed within the previous blog post ‘Shop Safely This Christmas!’ the team at Gillissa outlined our discovery of an illegitimate advertiser using Google Adwords to advertise within the sponsored links section of Google’s webpage.
As a result, we notified Google of our findings and they dealt with the matter accordingly.
However, there are numerous rogue advertisers [...]

January 20th, 2010

Search Marketing: An Increasingly Popular Method Of Marketing

There was encouraging news for search marketing as a whole, based on a recent report devised by search marketing firm Efficient Frontier.
The statistical data provided claimed that retail clients spent 17% more on search engine markets in the fourth quarter than in the same period for 2008.
This is probably relative to the fact that Efficient [...]

December 11th, 2009

Google AdWords Site Links

Gillissa can give you up to 10 Additional Links which may show for Your Adwords Ads – apply now for consideration in 2010.

Gillissa is one of few Google Agency Partners in the UK selected to take part in the new Ad SiteLinks Beta program.
Below is a screenshot of the above advertiser as they appear in [...]

December 11th, 2009

Negative Keywords – Rome Wasn’t Built In A Day

Finding Negative Keywords today – A never ending task. Frankly painting the Forth Road Bridge might be more attractive

December 11th, 2009

Shop Safely This Christmas!

According to IMRG, at least 90 percent of internet users will be doing some level of Christmas shopping online, with 70 percent even planning to do more than half of their Christmas shopping using the World Wide Web.
Various predictions like IMRG have stated that for internet retail during this time, Christmas 2009 would mark [...]

December 9th, 2009

The Ever Changing World Of Google: Part 2

As explained in ‘The ever changing world of Google’ blog post, a thorough understanding of Google and how it operates is critical to our work.
Having discovered recent changes implemented by Google, the team at Gillissa decided to experiment further within the Google search page, using the Google Product Extension capability (formerly known as the [...]

December 4th, 2009

Google Product Extensions (Plus Box)

Google Product Extensions go live across the USA. Same to come for the UK?

December 4th, 2009

The Ever Changing World Of Google

The team here at Gillissa are aware of Google’s nature to frequently modify and change numerous aspects of its operation.
With Google being a integral part of our daily work, it is essential that we are aware of, and understand, any alterations that are made to Google, whether it be on the search pages or [...]