Creating and setting up a meticulously structured Google Adwords account can be a very long process. Ensuring that your keywords, ad groups and campaigns are accurate and relevant to what you want to sell is critical and therefore needs thorough assessment.
So, with all this in mind, the prospect of unauthorised personnel obtaining access to [...]
June 17th, 2010
Tips On Account Security
June 16th, 2010
Change to Feeds To Shopping.com
We’ve been advised by Shopping.com that they are changing the number of mandatory fields for products from 3 to 9 with effect from 1st July 2010. These are now all required for a feed:
Image (Minimum size 150 x150 pixel)
MPN or UPC (certain products only)
Brand
Merchant SKU
Description
Product Name
Product URL
Product Price
Shipping
No massive showstoppers for most e-store owners [...]
April 7th, 2010
What Changes From CPA to CPC?
As is always the case at Gillissa, we have been working on making improvements to all the accounts that we manage, based fundamentally on the needs of the client.
Recently, one client altered their needs, so that clicks were of paramount importance, replacing the previous necessity of a set cost per acquisition (CPA).
In accordance with this, [...]
February 3rd, 2010
Global Search Continues To Prosper
A recent report by comScore has indicated a tremendous growth for search marketing, perhaps correlating in a significant boost to search engine marketing.
Between the twelve month period of December 2008 and December 2009, the global search market grew by 46%.
In fact, an estimated 131 billion search queries were carried out from the home and at [...]
January 21st, 2010
Google Wary Of Rogue Advertisers
As discussed within the previous blog post ‘Shop Safely This Christmas!’ the team at Gillissa outlined our discovery of an illegitimate advertiser using Google Adwords to advertise within the sponsored links section of Google’s webpage.
As a result, we notified Google of our findings and they dealt with the matter accordingly.
However, there are numerous rogue advertisers [...]
January 20th, 2010
Search Marketing: An Increasingly Popular Method Of Marketing
There was encouraging news for search marketing as a whole, based on a recent report devised by search marketing firm Efficient Frontier.
The statistical data provided claimed that retail clients spent 17% more on search engine markets in the fourth quarter than in the same period for 2008.
This is probably relative to the fact that Efficient [...]
January 19th, 2010
Online Advertising Prospers In The Recesssion
The recession currently experienced within this country at the moment is undoubtedly having a negative effect on all aspects of the economy.
The consumer is tightening purse strings during the harsh economic climate, meaning that sales figures are generally in decline in comparison with recent years.
Unsurprisingly, this is the case with overall marketing spend; which fell this [...]
January 4th, 2010
Christmas Sales and the VAT rise
Within the previous Gillissa blog post ‘Boxing Day Sales Start on Christmas Eve’, it was mentioned that an online sales surge was expected during the festive period as retailers were introducing their sales as early as Christmas Eve.
Unsurprisingly, the sales figures for the festive period eclipsed the sales figures for the same period last [...]
December 23rd, 2009
Boxing Day Sales Start on Christmas Eve
Within the previous Gillissa blog post: ‘Predicted Sales Patterns This Christmas’, it was mentioned that websites would begin to offer discounts for various products on Christmas Day itself.
This assumption is now considered incorrect, because, retailers are now launching their Boxing Day sales on Christmas Eve!
This effectively means that consumers using the internet have [...]
December 11th, 2009
Google AdWords Site Links
Gillissa can give you up to 10 Additional Links which may show for Your Adwords Ads – apply now for consideration in 2010.
Gillissa is one of few Google Agency Partners in the UK selected to take part in the new Ad SiteLinks Beta program.
Below is a screenshot of the above advertiser as they appear in [...]