Previous Gillissa blog posts have discussed the recent feature implemented by Google, commonly known as the Plus Box; which can change the manner in which products are advertised within the sponsored links section of a Google search results page.
Typing in a search query on Google can generate an advert with Plus Box capabilities, providing [...]
December 2nd, 2009
Does Plus Box Make A Difference?
November 26th, 2009
Show Products From This Advertiser?
Typing a search query into Google generates numerous results that are relevant to what the user typed.
Recent changes introduced by Google have changed the nature of the search query results within the sponsored links section, to the extent that users may be unaware as to its true meaning.
The apparent confusion revolves around the [...]
November 25th, 2009
Why Page Load Speeds Are A Critical Part of Advertising
The ever growing popularity of the internet has coincided with an ever-growing dependency on the internet, to function correctly and perhaps just as importantly, function promptly.
Michael Brown at comScore indicates that because the internet is largely prompt, web user’s patience for page loading has clearly diminished over time, resulting in users turning their attention [...]
November 20th, 2009
Web Advertising in 2010
Research conducted by the European Interactive Advertising Association has predicted a bright future for advertising on the internet for next year.
The conducted research indicates that advertisers throughout Europe are to direct more of their advertising budgets towards the World Wide Web.
In fact, the expected increase in expenditure by internet marketing services within Europe [...]
November 19th, 2009
Predicted Sales Patterns This Christmas
As I am sure everybody is aware, tax will revert back to its familiar figure of 17.5%, from the 15% introduced in November last year.
Such a change in VAT will have a significant effect on the Christmas period for consumers, as this change comes into effect on January 1st next year.
Consequently, retailers are [...]
November 16th, 2009
The Importance Of User Friendly Websites
As obvious as it may seem, there is an ever-growing necessity to ensure that an advertiser’s website is user-friendly to maintain a competitive nature.
However, Darpan Munjal of Practical Ecommerce, states that the online marketing world is full of retailers who do not pay specific attention to this aspect of web marketing, posing the question: [...]
November 13th, 2009
Online Market Retail Growth
Research conducted by shopping comparison site Kelkoo has recently revealed that growth has continued within the online retail market.
In fact, their findings suggest that the ecommerce market is worth as much as £44.7 billion each year.
Further figures and statistics provided by Kelkoo indicate that online retail is an ever-expanding market, as a 1.9 percent [...]
November 11th, 2009
My Client Centre
The My Client Centre, otherwise known as a client manager account or an MCC, is an umbrella account containing access to individual Adwords accounts and other client manager accounts.
The client centre contains numerous benefits, though is only available by becoming a Google Advertising Professional. (Hence why I am studying for my exam!)
Your MCC [...]
November 5th, 2009
The Ad Auction
As I sure you are aware, different browsers can have a very different bearing on search results.
Page-to-page viewing on the sponsored links section triggers a fresh auction.
Effectively, the results are recomputed, meaning that an ad can go from Page 1 to Page 2 and so forth.
Therefore the results can be VERY different.
In [...]
October 29th, 2009
Search marketing – the most effective method of advertising?
New York Times journalist Miguel Helft has claimed that search marketing is probably the most effective method of advertising ever invented.
Recent statistics have proven that online advertising is growing in popularity; its expenditure has overtaken television advertising spend for the first time, enhancing the effectiveness of search marketing and aligning with Miguel Helft’s view.
Helft stated [...]