The power of social media as a business tool is becoming more and more undeniable, but how can businesses minimise the effort involved?
January 20th, 2011
A Flash of Etail Brilliance?
Flash Sales are an exciting way of keeping customers engaged and are gaining popularity in the UK – hailed as the next generation of e-commerce. Flash Sale Websites involve a limited quantity of product is sold for a limited period of time, and create hype and excitement around a brand or site. How can the latest technology be implemented to maximize the potential of flash sales?
November 25th, 2010
How will technology for retail evolve in the coming years?
Mobile applications and devices now pivotal in etailer marketing strategies
November 17th, 2010
Making Corporate Shopping Easier
Corporate Gifts offers opportunity in product display advertising
July 29th, 2010
Merchant Centre Changes
More is afoot in Google’s recent increase in editorial checks and quality controls in their Merchant Centre…….
July 28th, 2010
Xbox Slim On Sale
This week marks the release of the Xbox Slim and no doubt demand will be high and many stores will run out of stock very quickly. As we’ve seen in recent months with the new iPhone and iPad, huge surges in demand can play havoc with many retailers stock levels and can leave many shoppers [...]
July 16th, 2010
Continued Search Marketing Growth
Recent search marketing figures released have indicated worldwide spending on internet marketing will reach £40.6 billion pounds, almost a 12% increase on the previous year, according to figures released by eMarketer.
As you may be aware, online advertising has grown to such an extent in recent times that its expenditure outweighs the more traditional forms of [...]
July 9th, 2010
Yahoo Search Marketing And Microsoft Ad Centre Transition
Recently, Microsoft and Yahoo announced their intention to create an ad/sales partnership, involving the transition of advertising customers from Yahoo’s search marketing desktop to Microsoft’s ad centre.
As regular users of both search marketing tools, the team at Gillissa believe this will be effective, fundamentally because it will be easier to manage two desktop tools [...]
June 18th, 2010
New Reviews Available From Nextag
Extra oomph given to Nextag product listings…
April 7th, 2010
What Changes From CPA to CPC?
As is always the case at Gillissa, we have been working on making improvements to all the accounts that we manage, based fundamentally on the needs of the client.
Recently, one client altered their needs, so that clicks were of paramount importance, replacing the previous necessity of a set cost per acquisition (CPA).
In accordance with this, [...]